North Sails Branding Brief

 
Lumin Sans Medium and Light headings, specifically in all caps.  North Sail Type is available for Display purposes.

Lumin Sans Medium and Light headings, specifically in all caps.
North Sail Type is available for Display purposes.

 
NS Branding4.jpg
 
 
A ‘fluid’ system using a simple base structure that can be adapted to any visual space.  This also allows for more creative visual solutions due to the flexibility of the system.

A ‘fluid’ system using a simple base structure that can be adapted to any visual space.
This also allows for more creative visual solutions due to the flexibility of the system.

 
 
Aerial, on-board, and on-water images reflective of  the brand values of high performance and high quality.  Duotone images used to enhance the feeling of the layout by adding texture or mood to a layout.

Aerial, on-board, and on-water images reflective of the brand values of high performance and high quality. 
Duotone images used to enhance the feeling of the layout by adding texture or mood to a layout.