North Sails Branding Brief
Lumin Sans Medium and Light headings, specifically in all caps.
North Sail Type is available for Display purposes.
A ‘fluid’ system using a simple base structure that can be adapted to any visual space.
This also allows for more creative visual solutions due to the flexibility of the system.
Aerial, on-board, and on-water images reflective of the brand values of high performance and high quality.
Duotone images used to enhance the feeling of the layout by adding texture or mood to a layout.